MYER SPRING FASHION LUNCH

MYER SPRING FASHION LUNCH

Client Victoria Racing Club

Location The Atrium, Flemington Racecourse

Florist Cecilia Fox

Photographer Karon Photography

Year 2017

The Myer Spring Fashion Lunch is an annual celebration of the beginning of spring. Showcasing a selection of Myer’s new season including designer clothing, millinery and accessories, ahead of the Spring Racing season. The deliverables included a runway set, table styling and media wall. Focusing on Form and inspired by the humble Arch, the space explored scale and dimension – while floating florals added a layer of delicate detail, against the bold colour palette of dark green.

MYER SPRING FASHION LUNCH

MYER SPRING FASHION LUNCH

Client Victoria Racing Club

Location The Atrium, Flemington Racecourse

Florist Cecilia Fox

Photographer Karon Photography Year 2017

The Myer Spring Fashion Lunch is an annual celebration of the beginning of spring. Showcasing a selection of Myer’s new season including designer clothing, millinery and accessories, ahead of the Spring Racing season. The deliverables included a runway set, table styling and media wall. Focusing on Form and inspired by the humble Arch, the space explored scale and dimension – while floating florals added a layer of delicate detail, against the bold colour palette of dark green.

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