MYER SPRING FASHION LUNCH
Client Victoria Racing Club
Location The Atrium, Flemington Racecourse
Florist Cecilia Fox
Photographer Karon Photography Year 2017
The Myer Spring Fashion Lunch is an annual celebration of the beginning of spring. Showcasing a selection of Myer’s new season including designer clothing, millinery and accessories, ahead of the Spring Racing season. The deliverables included a runway set, table styling and media wall. Focusing on Form and inspired by the humble Arch, the space explored scale and dimension – while floating florals added a layer of delicate detail, against the bold colour palette of dark green.