VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL
Client Victoria Racing Club
Location The Plaza, Royal Exhibition Building
Florist Flowers Vasette
Photographer Soaap Studio
Fashion is an integral part of the Melbourne Cup Carnival and this collaboration with VAMFF was an opportunity to showcase the VRC’s fashion presence in the Melbourne fashion scene. The colour-blocked interior featured mirror-clad walls, reflecting and exaggerating the custom sprayed scaffold adding more depth to the space. A custom headpiece was commissioned by Melbourne based milliner Kim Fletcher, which formed part of a sculptural life-sized horse that stood proudly in the centre of the space.