VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

Client Victoria Racing Club

Location The Plaza, Royal Exhibition Building

Florist Flowers Vasette

Photographer Soaap Studio

Year 2017

Fashion is an integral part of the Melbourne Cup Carnival and this collaboration with VAMFF was an opportunity to showcase the VRC’s fashion presence in the Melbourne fashion scene. The colour-blocked interior featured mirror-clad walls, reflecting and exaggerating the custom sprayed scaffold which added more depth to the space. A custom headpiece was commissioned by Melbourne based milliner Kim Fletcher, which formed part of a sculptural life-sized horse that stood proudly in the centre of the space.

VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

Client Victoria Racing Club

Location The Plaza, Royal Exhibition Building

Florist Flowers Vasette

Photographer Soaap Studio

Year 2017

Fashion is an integral part of the Melbourne Cup Carnival and this collaboration with VAMFF was an opportunity to showcase the VRC’s fashion presence in the Melbourne fashion scene. The colour-blocked interior featured mirror-clad walls, reflecting and exaggerating the custom sprayed scaffold adding more depth to the space. A custom headpiece was commissioned by Melbourne based milliner Kim Fletcher, which formed part of a sculptural life-sized horse that stood proudly in the centre of the space.

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